For one reason or another, your approach to innovation might not be generating the outcomes and financial success the business needs.
You are at a loss on how to proceed.
You’re a CEO, Vice President of Innovation, or Research and Development, or Marketing and you are in one of these places:
You are confused by all the choices available to you and don’t know what to do to improve innovation in your company.
You’ve invested a lot in digital technology to crowd source innovative ideas, identifying great solutions, but your organization has yet to commercialize any of them.
You are still wondering how to rekindle your financial growth and bottom line.
One or more of these may be issues for you:
You are facing non-traditional competition, fast moving global trends, and disruptive technology and business models.
Your best employees are losing confidence in the company’s strategies and worse, its leadership.
You want to find a more comprehensive and long-lasting approach to improve the company’s innovation, while still maintaining a focus and excellence on current operations.
You can improve your innovation
Innovation is quite doable.It is measurable, manageable, and will drive results.You can transform your organization with the right information, direction, and culture. You can improve your innovation while still maintaining a focus on excellence with your current operations and financial obligations. If you don’t, you’ll
fall behind and be eaten by your competition.
Why do most companies fail at innovation?
You’ve developed an innovative product or service, and put most of your attention on producing and delivering it. But what gets left behind is working on the business’s future. This includes staying close to customer and market changes, new technologies, socio-demographic changes, and the early signals of the next big thing. Most importantly executive leaders fail because they do not speak to the importance of innovation, set a strategic vision for it, and invite their workforces to be innovative.
This happens to all companies.But at a certain point, if you don’t develop a culture, systems, and capability for innovation, you reach your limits to growth. You need to make a commitment to drive innovation.
Why innovation matters?
Innovation is tangible. It is measurable and manageable. Research shows that innovation is highly correlated with both competitive positioning and financial performance.
A Boston Consulting Group survey revealed that 64% of senior executives agreed that innovation is a top strategic focus for their firms. The research of Booz and Company, shows that organizations with a focus on innovation have profit margins 22% higher than bottom quartile performers.
How to become innovative?
Rarely does a game-changing idea emerge from the strategic planning process or from the thoughts and ideas of one employee. Rather, they originate from a culture and lean infrastructure that encourages ideas across the organization and its external ecosystem.
Many companies invest in Big Data Analysis and Crowdsourcing to gain new insights on customer needs and new trends, and to identify new ideas. The highly innovative companies have learned, however, how to incorporate the use of these powerful tools into their organizational cultures and to measure their progress. This is primarily what distinguishes the highly innovative companies from the lagging innovators.
These opportunities for innovation lie at the margin, an interface controlled by employees interacting with customers, value chain members, external experts, and competitors.
The key to innovation in organizations resides in the ability to define, instill, and reinforce an innovation vision, culture and capability among your employees and your external ecosystem.Innovation will only flourish in dynamic, collaborative cultures lead by leaders who make innovation a strategic imperative, articulate a strategic vision for innovation, and invest in it. The investment includes putting in place the systems and processes for ideation and knowledge management, and processes to successfully commercialize the best ideas.
What makes our approach unique?
Through almost 20 years of scientificresearch, InnovationOnefounderC. Brooke Dobni PhD.has developed theInnovationOneHealth Index (IHI), the most robust, quantitative diagnostic tool to assess, measure, and benchmark innovation culture and capability.
Because of his research and our practical experience,InnovationOnecan provide practical guidance on how every organization can improve its innovation culture and capability, resulting in sustainable competitive value and higher financial performance.
We also have the experience and capability to assist you in shaping and communicating your strategic vision, develop innovation skills among your workforce, and help you measure and improve your progress along the way.
How does it work?
We analyze the strengths and weaknesses of your culture and capability for innovation using the scientifically developedInnovationOneHealth Index. Our analysis is extraordinarily thorough across the four organizational dimensions and 12 drivers of innovation.
We have learned that culture is much more than your values and artifacts. Culture includes how the organization gets work done, its speed, the sense of connectivity employees have to the company’s mission, and the collaboration and empowerment of managers and employees. It includes the permission employees have to ask questions, recommend new solutions, and act upon them. It includes the involvement of customers and external partners. It includes the speed of accurate decision making, based on data, analysis and prototyping. Finally, it includes the agility of the company’s operations to commercialize innovation.
Because we have over 3,000 companies in our data base, we can compare your company’s innovation strengths and weaknesses with other companies, in eight different industry benchmark groups.
We will work with you and your leadership team to understand the nuances of your innovation culture and capability, its strengths and weaknesses.
The results of this assessment will serve as an important benchmarkto begin improving your innovation culture and capability–and to measure your progress, adjustments, and future success.
Based on your results, we will work with you to put in place a detailed plan that will give you clear direction for action to take in the first week, the next quarter, and the rest of the year.
Who we work with?
We work with CEOs, executives, and senior leaders who see the big picture challenging their organizations.
They realize that only a comprehensive approach to improving innovation will truly create a competitive advantage and improve profitable growth.
The next step
If you would like to explore what options are open for you in igniting innovation in your organization, and are prepared to act now, we invite you to contact us to schedule a complimentary one-hour strategy session.
We will discuss the opportunities and challenges facing your company, our assessment, and how we can assist you.
Contact us to learn more and arrange a one-hour complimentary strategy session. We can link-up either in person, by phone, or by Zoom.
Now that you have an overview ofInnovationOne, we invite you to learn from our thought leadingresearch and experience. Or, just click case studies to gain an insight into some of the results we have ignited to date.