The Good, Bad and Ugly of Leading Cultural Change
Victor Assad2016-11-17T13:06:31-08:00Many executives believe that organizational culture is too squishy to be managed reasonably. So, when implementing new business models, strategies, or mergers and acquisitions, executives spend a lot of time on marketing analytics, financial analysis, mission, organization structure, key messages and talking points and leave the persuasion, change management, and the inevitable need to change [...]