Businesses have come to recognize that innovation is no longer an option. Rather, Innovative is imperative for survival. In 2017, The Conference Board and InnovationOne partnered to launch the Global State of Innovation Survey 2017 to uncover what methodologies, technologies, and practices successful innovators are currently using to innovative–and which ones provide the most advantage in today’s business climate.

While both high and low innovators use Crowdsourcing and Design Thinking, what distinguishes highly innovative companies is that they treat innovation as a strategic imperative, have an intimate understanding of the customer experience, develop collaborative cultures of innovation, and develop metrics to measure progress.