New Research on When to Use Stretch Goals to Improve Innovation and the Bottom Line!


When should a company use ambitious, stretch goals (sometimes called “Big, Hairy, Audacious Goals” or “BHAGs”), and when is it better to improve incrementally?  New research on goal setting is providing important guidance that can significantly improve a company’s bottom line, increase innovation, and perhaps save its very existence. Let’s be clear, goal setting improves [...]